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Kilifi County Circular Economy Enterprises

The project has created a dynamic plastic waste value chain between the local community and tourism industry. This created jobs for recyclers and part-time income for the community beach-cleaning teams, and provides an environmental service to hotels. The project now plans to expand its operations to the larger neighboring coastal towns of Malindi and Kilifi, targeting a population of more than 400,000 people along a 70 km stretch of coastline. All hard plastic waste is machine crushed at Eco-World Recycling in Watamu. The facility is operated by the project and it also acts as waste management training and education center. The main aims of this project are: 1. To further develop project waste management priorities, with a focus on prevention, reuse, recycling and up-cycling of plastic waste materials and including marine litter. 2. To further develop community based plastic recycling enterprises, employment opportunities and income benefits related to circular economy activities. 3. To replicate the project model in other coastal resort towns. 4. To strengthen and develop circular economy partnerships and collaborative processes between civil society, the government and the private sector. 5. To create public awareness of plastic waste and marine litter pollution.

8. Decent Work and Economic Growth12. Responsible Consumption and Production14. Life below Water
  • Watamu Marine Protected Area : The MPA contains coral, sea grass and mangrove ecosystems and is famous for its beautiful white sand beaches. Marine litter has a major negative impact on the Watamu MPA and Kenya coastline. Locally, landfills are the standard method of waste disposal which can result in leakage of waste materials into the ocean. Illegal dumping and burning is also a common practice resulting in environmental pollution.
  • Local community groups : These groups include women, youth groups and artisans who need to improve their livelihoods to make ends meet. Women and youth groups are among the most disadvantaged in local society with limited employment opportunities. These community members get employment or income as beach cleaners, waste pickers and recyclers. The artisans make art and curios from marine litter and sell them in local hotels and tourist outlets.
Stakeholder picture
Stakeholder picture
Stakeholder picture
Stakeholder picture
1

Our actions

Partnering with hotels to source recyclable waste and training of hotel staff on best waste management.
Organizing plastic waste collection, storage and transport logistics within Watamu, Malindi and Kilifi
Investing in Eco-World recycling machinery, transport systems and up-scaling and expanding operations
Training community members on how to make up-cycled products of value
Training community members on waste collection, separation and sorting
Increasing advocacy efforts to improve waste management policies in the County
Providing education and awareness on waste management best practices and showcasing circular economy opportunities.
Perception of hotels on the severity of marine litter and plastic pollution impact on marine park beaches before the start of the project

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Target: 90% responses over 1 or 2
No. of kg plastic marine litter removed from marine park beaches

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Target: 5000
No. of people trained on making up-cycled products

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Target: 30
Perception by the waste pickers of their financial status before the start of the project

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Target: 80% responses 1/2
No. of community waste pickers trained on waste collection, sorting and separation

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Target: 30
Average no. of waste collection vehicle pickups per month in Watamu

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Target: 8
2

Our outcomes

Increased amount of plastic waste collected for recycling
Creation of small business opportunities for waste pickers, artists and recyclers
Increased income streams from the sales of up-cycled and re-cycled products
Improved waste management practices within the tourism industry, community and business sectors in the project area
Satisfaction of waste pickers with the project

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Target: 100% responses over 4/5
Revenue generated for Eco-World from sales of up-cycled products in USD

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Target: 1000 USD
Satisfaction of artisans with the project

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Target: 100% responses over 4/5
Average no. kg/ month of processed hard plastics

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Target: 1000kg
3

Our impacts

Improved living standards of local people working in the waste management sector
Reduction in the impact of plastic waste pollution on marine park beaches and environment
Enhanced corporate social responsibility status for hotels within the tourism industry
Perception by the waste pickers on the improvement of their financial situation

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Target: 90% responses over 4 or 5
Perception of hotels on the reduction of marine litter and plastic pollution on the marine park beaches over the project period

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Target: 90% responses over 4 or 5
No. of community up-cycling artist receiving an income from waste up-cycling project

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Target: 30
Perception by waste pickers of the impact they have on the environment through their work

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Target: 100% responses over 4 or 5
No. of waste pickers receiving an income from waste collection

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Target: 100
Community artists declaring their financial situation has improved

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Target: 100% responses 4/5

Who we are

Julie Myra Alego
Eco-World Project Coordinator
Steve Trott
Project Manager
Karen Njue
Eco-World Assistant Project Coordinator
Waste Recyclers
The Blue Team
Weekly beach clean-up Watamu
Silvia Stieger
Business Development Support

They are supporting us